Kostomlatska Garaz - Craft Brewery brand identity
June 2025

INTRO / STORY

This project tells the story of a small craft brewery that began in an unexpected place — a garage in a quiet village.

After returning from a trip to Canada and falling in love with the character of Canadian Pale Ales, the idea was born: to recreate that feeling locally, with limited equipment, but full passion.

What started as an experiment quickly became a brand built on authenticity, simplicity, and craft.

CONCEPT

Inspired by Canadian-style Pale Ale, this identity reflects a handmade approach to brewing — where limitations become part of the character.

The visual system is designed to support small-scale production, making it flexible and accessible for a growing local business.

LABEL SYSTEM

The beer labels are designed with flexibility in mind.
A small window allows each product to carry a different name, making the system adaptable across multiple beer types.

This creates a scalable identity that can grow with the brewery, without losing consistency.

LOGO SYSTEM

The logo is built to be simple, versatile, and highly adaptable.

It can be used across packaging, signage, merchandise, and digital applications without losing clarity or character

TYPOGRAPHY

The identity uses a combination of:

Sketchnote Square Regular
Bio Sans Light

These typefaces balance a handcrafted feeling with modern readability, reflecting the mix between tradition and contemporary craft brewing.

IDEA BEHIND THE LOGO

The logo concept is rooted in the origin of the brewery itself — a garage.

The garage represents more than a physical space.
It symbolizes beginnings, experimentation, and the freedom to create something from almost nothing.

By referencing this environment, the identity reflects the raw and honest nature of the brand — a brewery that didn’t start in a factory, but in a small village garage with limited tools and a strong idea.

This simplicity is intentional.
It reflects the mindset of craft brewing: start small, stay authentic, and grow organically.